conduithq.it.com

Information should flow to the right people.
I build the systems that make that happen.

I build revenue systems, automation pipelines, and tools that move information to the right people — fast.

The story behind Conduit

I grew up in New Orleans. At some point I got tired of waiting for life to come to me, so I packed up and moved to the Bay Area — first one in my circle to do it. My whole family eventually followed. That's probably the most Troy thing I've ever done.

I graduated from San Jose State in 2020, right in the middle of COVID. No ceremony, no real transition — just suddenly out in the world during the strangest possible moment. My degree was in Organizational Studies, not CS or engineering. I learned the technical side by building things until they worked. I figured out the rest as I went.

The instinct that drives my work — noticing what's broken and fixing it — didn't start with any system or org. It started with me. I turned it on myself first. Then I realized I could point it at anything, and it worked the same way. I spent months charting live basketball games for a data analytics firm — tracking plays, verifying data, catching errors in real time. Then I built Courtside. That's usually how it goes.

The midnight builds aren't about hustle culture. I'm not trying to impress anyone with my hours. I'm building toward something real — a stable life for me and my wife. A garden. Farmer's market Saturdays. Barbecue competitions on the weekends. Enough freedom that work is something I choose, not something I have to do.

Conduit is the vehicle. The name means something — a strong, powerful connection between two points. Every system I ship, every tool I build, every problem I solve before anyone asks — it's all pointed at the same thing.

From New Orleans · Based in the Bay Area

Revenue systems that stick

Selected work from client engagements at CModel Consulting

Case Study 01

Building a Revenue System from the Foundation Up

Salesforce HubSpot Flows RevOps
First since 2014
Successful lead process
90 days
Built in full
5 flows
Coordinated & live

Walked into an org untouched for years. No lead process, no attribution, no routing. Built the full system from scratch — five flows, HubSpot integration, contact attribution, engagement scoring, and a 200+ entry change log. Nobody asked for most of it.

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Case Study 02

Listening to a Non-Technical Stakeholder and Building Exactly What They Described

HubSpot Calendly Riverside Slack
65.91%
Open rate
30.68%
Click-through rate
8 flows
Coordinated workflows

Started as a broken email sequence. Diagnosed the root cause, expanded scope after spotting a larger opportunity, and built an 8-workflow automation system across four platforms. Lead gen brought in-house. Outsourced vendor replaced.

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Case Study 03

The Sales Team Never Changed Their Behavior. The Data Structure Changed Around Them.

Salesforce Flow Automation Change Management RevOps
Zero
Rep behavior change required
2 weeks
Silent validation before surfacing
3 fields
Auto-calculating in real time

Built a bridge flow that mapped the existing Amount field to a new data structure automatically on every update. Reps kept doing exactly what they'd always done. The new structure populated silently around them. When they finally saw it, the section header read "Auto Populates — For Open Stages Only." It felt like a feature.

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Case Study 04

The Instructions Were Flawed. I Built It Anyway. Then I Fixed It.

Salesforce Flow Architecture Dashboard Build RevOps
45.17s
Governor limit — documented
7
Dashboards delivered
42
Reports built and configured

Built a loop-over-loop flow exactly as instructed. It hit Salesforce's Apex CPU governor limit at 45.17 seconds — every time. Flagged it. No response. So I stopped forcing a broken solution, put quarterly quota directly on the User object — unconventional, nobody does this — and built a projected amount formula field instead. Seven dashboards. 42 reports. No developer required.

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Salesforce Administration HubSpot Revenue Operations Salesforce Flow CRM Implementation Pipeline Management Marketing Automation Stakeholder Management AI Automation VS Code Claude Code Python Node.js

The Think Tank

Personal builds. Real problems. Built solo.

AI Content Pipeline

Snack Fax

AI Content Pipeline

Built a fully automated YouTube content pipeline. Scrapes trends, scores scripts against my content strategy, gates on human approval, generates voiceover, sources matching video clips from Pexels, and assembles the final video. Built for myself. Adopted by my employer. Growing channel with 1.5K weekly views.

Watch on YouTube

Full Stack App

Relocate

Full Stack App

A relocation planning app with real cost calculations, housing delta comparisons, peak season data, and an auto-generated 28-task moving checklist with timelines. Built because spreadsheets aren't good enough for a decision this big.

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Scout Intelligence Tool

Courtside

Prospect Tracker Bias Mitigation

A full-featured basketball prospect tracker built for scouts who take accuracy seriously. 44 data fields, 11 evaluation sliders, analytics dashboard, CSV import/export, and printable scouting reports. The differentiator: a bias mitigation system most tools don't think about — blind eval mode hides player identity while scoring, a second-opinion engine flags high-discrepancy evals, and extreme scores require written justification before saving. Built because scouts have blind spots. This catches them.

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More builds in progress. Deal Hunter coming soon.

Let's build something

Available for project-based Salesforce and RevOps engagements. Currently consulting at CModel.